Trust and safety
Community Guidelines
Amaze Live is a place to discover, watch, and shop. It works because hosts share authentically, viewers engage respectfully, and everyone can trust what they’re seeing. These guidelines explain what that looks like in practice.
They apply to everyone — hosts, viewers, brands and merchants — and to everything on the platform: streams, chat, profiles, recordings, and reports. If you break them, we’ll take action. If you see something that does, tell us.
A few principles before the specifics:
- Be honest. Honest about the products, honest about your relationships, honest about who you are.
- Be respectful. Disagreement is fine. Harassment, hate, and threats aren’t.
- Be safe. Don’t put yourself, viewers, or anyone else at risk.
- Follow the law. If something is illegal, don’t do it on Amaze Live.
- Last updated
- June 5, 2026
- Effective
- June 5, 2026
1For hosts
Hosts set the tone for streams. The bar for host behavior is higher than for viewers because you have a microphone and an audience.
Be honest about products
Describe products accurately. Show flaws, not just hero shots. Don’t claim something is new if it’s used, or limited if it’s not. Don’t quote prices, availability, or shipping windows you can’t deliver on.
Disclose sponsored content and affiliate relationships
If a brand pays you, sends you free product, gives you a discount, or has any commercial relationship with you that might influence what you say in your stream — disclose it clearly. The same goes for affiliate links, even small commissions. The FTC requires it. We require it.
Best practice: say it out loud at the start of the segment so viewers know about the relationship before they hear about the product.
If you’re not sure whether something needs to be disclosed, disclose it. Disclosure is never a problem. Failing to disclose is.
Don’t sell what you can’t sell
Some categories are prohibited on Amaze Live. Some are restricted to certain hosts or contexts. The full list is at our Prohibited Items Policy. Examples of prohibited items include:
- counterfeit goods
- anything illegal in the United States
- stolen goods
- live animals
- tobacco, vapes, and similar products
- adult content and products
- recalled products
- items requiring specific licensure (firearms, prescription drugs)
This list isn’t exhaustive. When in doubt, ask before streaming.
Run your show safely
Don’t drive while streaming. Don’t stream while impaired. Don’t film stunts or pranks that could hurt you or anyone else. We will end shows that put people at risk.
Stay engaged
Hosting a live stream means being live. We don’t allow shows that consist of static images, frozen screens, or empty rooms. If you need to step away, end the stream and start a new one when you’re back.
Disclose recordings
If your stream is being recorded, the recording indicator is shown to viewers. Don’t try to hide it. Don’t pressure viewers to chat in ways they wouldn’t if they knew the stream was recorded.
2For viewers and chat
Chat is part of the show. The rules below apply to chat messages, reactions, profile content, and everything else you contribute.
Don’t harass anyone
Don’t insult, demean, threaten, dox, or pile on individual users — hosts, other viewers, or anyone else. Disagreement is fine. Personal attacks aren’t.
No hate
We don’t allow content that attacks people based on race, ethnicity, national origin, religion, disability, gender identity, sexual orientation, age, or other protected characteristics. This includes slurs, dehumanizing language, and content celebrating hate movements.
No content sexualizing minors. Ever.
Zero tolerance. We report violations to the National Center for Missing and Exploited Children (NCMEC) and to law enforcement.
No graphic violence or gore
This includes real-world graphic violence and content that promotes, celebrates, or instructs in violence.
No sexual or suggestive content
Amaze Live is not a platform for adult content.
No self-harm content
Don’t post content that promotes, glorifies, or instructs in suicide, self-injury, or eating disorders.
If you’re struggling, please reach out. In the US, dial or text 988 for the Suicide and Crisis Lifeline (988lifeline.org). International users can find a local crisis line at findahelpline.com.
No personal information about other people
Don’t post other people’s addresses, phone numbers, email addresses, financial information, or other private details. This includes information shared during streams — if a host accidentally reveals an address, don’t repost it.
No spam or scams
Don’t post the same message repeatedly. Don’t drive people to off-platform schemes, phishing pages, or anything that pretends to be Amaze Live or a host. Don’t pretend to be someone you’re not.
No bot or automated activity
Don’t use automation to send chat, follow accounts, or interact with the service. If we detect automation, we’ll block it.
3Things that undermine the platform itself
Don’t try to bypass enforcement
If we ban your account, don’t make a new one. If we restrict a feature, don’t try to work around the restriction. We track this. Repeat evasion turns short bans into permanent ones.
Don’t game features
This includes:
- creating multiple accounts to claim referral rewards
- inflating engagement with fake views or fake follows
- self-engagement on your own streams to appear more popular
- mistagging streams to appear in categories where they don’t belong
Don’t scrape
Don’t use automated tools to extract data, content, or user information from Amaze Live without our written permission.
4Specific to live commerce
A few things worth calling out because they come up a lot.
Affiliate links and your commercial relationships
Hosts may include affiliate links from programs they participate in (Amazon Associates, ShareASale, others). That’s allowed, with two requirements:
- Disclose the commercial relationship to viewers, every time.
- Follow the disclosure and conduct rules of the program you’re using.
Amaze Live is not a party to your affiliate arrangements, but we are responsible for the content on the platform. If your affiliate behavior creates risk for us — for example, undisclosed commercial relationships that the FTC could come after — we’ll act on it.
Reviews and recommendations
If you talk about a product, your opinion should be your own. Don’t read scripts written by brands without disclosing it. Don’t claim experience with a product you don’t have.
Prices, availability, and shipping
Don’t quote things you can’t deliver. If you say “this is 30% off today,” it should actually be 30% off today. If you say “ships in 2 days from the brand,” that should match the brand’s actual fulfillment window.
Authentication and grading claims
If you present items that require authentication or grading (sneakers, collectibles, luxury goods, trading cards), the authentication path you reference should be real. Don’t claim certified or graded status that isn’t true.
5Age
You must be at least 18 to use Amaze Live. We don’t allow under-18 users on the platform. If we discover an under-18 account, we will close it.
If you’re a parent or guardian and you discover that a minor has accessed Amaze Live through your device or account, contact us at [PRIVACY EMAIL] and we’ll help.
6How we enforce these guidelines
When you violate these guidelines, we take action proportionate to what happened, your history, and the risk to other users. Common actions:
- Educational warning. For minor first-time issues, we’ll let you know what was wrong.
- Content removal. We may take down specific posts, chat messages, streams, or recordings.
- Feature restrictions. We may limit your ability to chat, host, or use specific features for a period.
- Account suspension. For repeated or serious violations, we may suspend your account temporarily.
- Account ban. For severe violations, repeat offenses, or behavior that puts others at risk, we may permanently ban your account.
We may take action without prior warning if the violation is severe — for example, threats, content sexualizing minors, fraud, or coordinated abuse.
7Off-platform behavior
We generally focus on what happens on Amaze Live, but we may act on an account based on conduct elsewhere if we have credible evidence that it presents a real risk to our community. This is rare and applied carefully.
8Appeals
If we take action against your account or content and you believe we got it wrong, you can appeal by emailing [APPEALS EMAIL]. We’ll review the decision. We do our best to respond promptly. Appeals don’t always result in reversal — sometimes we got it right — but we look at every one.
9Reporting violations
If you see something that breaks these guidelines, please tell us. The more specific the report, the faster we can act.
- In-app: use the report button on a stream, chat message, or profile.
- Email: support@amaze.co for general reports, [PRIVACY EMAIL] for privacy concerns.
- Copyright complaints: see our DMCA process at [DMCA URL].
- Emergencies: if someone’s safety is at immediate risk, contact local emergency services first, then let us know.
We don’t share the identity of people who submit reports with the people they report.
10These guidelines change
We update these guidelines as we learn what works. The “Last Updated” date at the top reflects when the most recent change took effect. Material changes will be flagged in our public changelog at [CHANGELOG URL] and (where you have an account) sent by email.