Community Guidelines

1.1 Who they apply to

These Guidelines apply to everyone on Amaze Live:

• Hosts — anyone who streams, including individual creators, brand representatives, and agency-managed accounts.
• Viewers — anyone watching, chatting, reacting, or otherwise participating.
• Brands — any company whose products are featured, whether or not the brand operates an account directly.

Hosts are held to a higher bar than viewers because they have a microphone and an audience.

1.2 Where they apply

These Guidelines apply to every surface of Amaze Live, including:

• live streams (video and audio)
• chat messages, reactions, and emotes
• recordings and replays
• profiles, bios, usernames, and avatars
• product listings, titles, and descriptions
• direct messages between users (where available)
• reports, appeals, and other communications with Amaze Live

1.3 Age

Amaze Live is 18+ only. You must be at least 18 years old to use the service in any capacity, including viewing. If we discover an under-18 account, we will close it. Attempts by adults to contact minors through Amaze Live — including but not limited to grooming behavior, soliciting age-inappropriate content, or attempting to move a suspected minor off-platform — result in immediate permanent ban and, where applicable, referral to law enforcement.

1.4 Geographic scope at launch

At soft launch, Amaze Live operates in the United States only. Hosts and viewers must be located in the US.

Before the specifics:

• Be honest. About the products. About your relationships. About who you are.
• Be respectful. Disagreement is fine. Harassment, hate, and threats are not.
• Be safe. Don’t put yourself, viewers, or anyone else at risk.
• Follow the law. If something is illegal, don’t do it on Amaze Live.

The following content categories are not allowed on Amaze Live, in any surface listed in Section 1.2.

3.1 Child sexual abuse material (CSAM) and sexual exploitation of minors — Hard Line

Zero tolerance. We do not allow any content that sexualizes, exploits, or endangers anyone under 18. This includes:

• imagery or video of minors in sexualized contexts
• text, narratives, or solicitations of a sexual nature involving minors
• attempts to groom, recruit, or contact minors
• links to or promotion of CSAM hosted elsewhere

We report all suspected CSAM to the National Center for Missing and Exploited Children (NCMEC) as required by 18 U.S.C. § 2258A, preserve evidence as required by law, and cooperate with law enforcement. Accounts involved are permanently banned without warning or appeal.

3.2 Violence and gore

• real-world graphic violence, gore, or footage of death or serious injury
• content that promotes, celebrates, or instructs in violence
• threats of violence against individuals, groups, or places
• content glorifying or recruiting for terrorist or violent extremist organizations

3.3 Sexual content and nudity

Amaze Live is not an adult platform.

• no pornographic content
• no nudity intended for sexual arousal
• no sex acts, depictions of sex organs, or sexual solicitation
• no sexualized commentary directed at hosts, viewers, or third parties

3.4 Hate speech

We do not allow content that attacks people based on race, ethnicity, national origin, religion, disability, gender, gender identity, sexual orientation, age, veteran status, or other protected characteristics. This includes:

• slurs and dehumanizing language
• content celebrating, promoting, or recruiting for hate movements, symbols, or figures
• coded language and dog whistles used in a hateful context

3.5 Harassment and bullying

• targeted insults, demeaning content, or pile-ons directed at individuals
• repeated unwanted contact after a user has asked you to stop
• coordinated brigading or harassment campaigns
• sexual harassment, including unwanted sexual remarks directed at a host or viewer

3.6 Self-harm content

• content that promotes, glorifies, or instructs in suicide, self-injury, or eating disorders
• challenges or “trends” framed around self-harm
• selling or promoting products that claim to facilitate self-harm

3.7 Illegal activity

• content depicting, promoting, or facilitating illegal acts under US federal or applicable state law
• instructions for how to perform illegal acts
• sale or promotion of items prohibited by the Prohibited Items List, including (without limitation) counterfeit goods, stolen goods, regulated weapons, controlled substances, tobacco/vapes, live animals, recalled products, and items requiring licensure (firearms, prescription drugs, alcohol where unlicensed)

3.8 Dangerous misinformation

We do not allow content that presents a real-world safety risk through false claims, including:

• Medical misinformation — false or unsupported claims that a product prevents, treats, cures, or diagnoses disease; anti-vaccine misinformation; promotion of unproven or dangerous health practices.
• Election and civic misinformation — false claims about when, where, or how to vote; false claims about voter eligibility; content designed to suppress lawful participation.
• Other content that we determine is likely to cause real-world harm to health, safety, or civic participation.

3.9 Spam, scams, and fraud

• repeated identical or near-identical messages, listings, or streams
• phishing, fake-giveaway schemes, and links to malicious sites
• fake “limited time” or scarcity claims, fake countdowns, fake stock counts
• pyramid schemes, MLM recruitment dressed as product pitches
• credit-card or payment-method fraud
• deceptive pricing — including fake “original prices” used to inflate a discount, hidden fees, or quoting prices/availability/shipping windows the host cannot honor

3.10 Fake reviews and engagement manipulation

• fabricated reviews, testimonials, or endorsements
• paid reviews not disclosed as such
• buying followers, views, likes, or engagement
• coordinated inauthentic behavior across multiple accounts

3.11 Doxxing and personal information of others

Do not share another person’s private information without their consent, including:

• home or work address, precise location
• phone numbers, personal email addresses
• government IDs, financial accounts, medical records
• private images
• any information shared accidentally during a stream — if a host slips and reveals an address, don’t repost it

3.12 Impersonation

• impersonating another person, brand, public figure, employee of Amaze, or a government entity
• accounts or stream titles designed to deceive viewers into believing they are interacting with someone they are not
• parody is allowed only if clearly labeled and not designed to deceive a reasonable viewer

3.13 Intellectual property violations

You must respect third-party intellectual property. You may not stream, sell, or otherwise present content that infringes someone else’s rights.

• Copyright — Do not stream, perform, or sell copyrighted music, video, images, designs, scripts, or other works without permission. Brief, incidental use that qualifies as fair use is permitted, but the burden is on you to assess. Reports of copyright infringement are handled through our DMCA process.
• Trademark — Do not present, sell, or promote goods using third-party trademarks (names, logos, team colors used to indicate a team, distinctive trade dress) unless you are authorized to do so. Counterfeits are an immediate-removal category and may result in permanent ban.
• Right of publicity — Do not use the name, likeness, or voice of an identifiable person (including celebrities) on products or in promotional content without their authorization.

When in doubt about whether something is yours to sell or show — don’t, until you know.

Section 3 covers what you post. Section 4 covers what you do.

4.1 Harassment via chat

Chat is part of the show. Using chat to harass a host, another viewer, or a third party — through insults, threats, sexual remarks, slurs, doxxing, or coordinated pile-ons — is prohibited. Hosts are responsible for moderating their chat to a reasonable standard; persistent failure to do so can itself be a violation.

4.2 Off-platform threats originating on the platform

If a dispute starts on Amaze Live and turns into threats, harassment, or coordinated targeting carried out elsewhere (other social platforms, email, SMS, in person), we may act on Amaze Live accounts involved. We rely on credible evidence and apply this carefully.

4.3 Attempted off-platform contact with minors

Amaze Live is 18+. Despite that, we are alert to attempts by adult users to contact suspected minors, solicit personal information, or move conversations to off-platform channels for inappropriate purposes. Any such attempt — whether or not the recipient is in fact a minor — results in immediate permanent ban and, where applicable, NCMEC and law enforcement referral.

4.4 Evading enforcement

If we restrict, suspend, or ban your account, you may not:

• create a new account
• use someone else’s account
• use a VPN, alternate device, or other technical means to circumvent the restriction
• coordinate with others to act on your behalf

Evasion converts time-limited actions into permanent bans, and we may extend enforcement to associated accounts.

4.5 Manipulating engagement metrics

• inflating views, follows, likes, or watch time through bots, scripts, or coordinated accounts
• using multiple accounts to claim referral or promotional rewards
• self-engagement (using your own alt accounts to boost your stream)
• mistagging streams or products to appear in categories where they don’t belong

4.6 Sale of prohibited items

Listing, demonstrating, or accepting payment for any item on the Prohibited Items List is a violation, regardless of whether the transaction completes. Routing a transaction off-platform to evade these rules or platform fees is a separate violation under the Host Agreement.

4.7 Unsafe streaming conduct (hosts)

• streaming while driving or operating machinery
• streaming while impaired
• stunts, pranks, or “challenges” that present a real risk of harm to you, viewers, or bystanders
• “dead air” streams — static images, frozen frames, empty rooms — are not allowed; if you need a break, end the stream

4.8 Disclosure failures (hosts)

• failing to disclose paid sponsorships, gifted product, affiliate links, or other commercial relationships, as required by FTC Endorsement Guides
• reading brand-written scripts as if they were your own opinion
• claiming personal experience with a product you don’t have
• hiding the recording indicator or pressuring viewers to chat as if they aren’t being recorded

4.9 Bots, scraping, and automation

• automated chat, follows, or interactions
• scraping streams, chat, listings, or user data without written permission from Amaze
• reverse engineering or interfering with platform infrastructure

5.1 Enforcement ladder

Most enforcement follows a graduated ladder calibrated to severity, history, and risk to others:

• Educational warning — for minor, first-time issues; we tell you what was wrong.
• Content removal — we remove the specific stream, recording, message, or listing.
• Feature restriction — we limit your ability to chat, host, sell, or use other features for a defined period.
• Temporary suspension — your account is suspended for a defined period (typically 24 hours to 30 days).
• Permanent ban — your account is closed and may not be re-opened. Associated accounts may also be closed.

5.2 Immediate ban — hard-line violations

We skip the ladder and ban immediately for:

• CSAM or any sexual exploitation of minors (Section 3.1)
• credible threats of imminent violence against people or places (Section 3.2)
• doxxing that creates a real-world safety risk (Section 3.11)
• attempted contact, grooming, or solicitation of suspected minors (Section 4.3)
• coordinated fraud against viewers or the platform
• terrorist or violent-extremist recruitment

For these categories we do not require prior warnings, prior strikes, or a pattern. One occurrence is enough.

5.3 Who decides

The Amaze Live Trust & Safety team owns enforcement. T&S reviews reports, applies these Guidelines, escalates as needed (including to law enforcement), and tracks repeat behavior across accounts.

5.4 Off-platform conduct

We generally focus on what happens on Amaze Live. We may act on an account based on conduct elsewhere when we have credible evidence that the conduct presents a real risk to our community — for example, off-platform harassment of an Amaze Live user that originated on Amaze Live, or membership in a designated violent-extremist organization. This is rare and applied carefully.

5.5 Cooperation with law enforcement

Where required by law or where we believe in good faith that there is a risk of serious harm, we cooperate with law enforcement, preserve evidence, and respond to lawful legal process consistent with the Terms of Service and Privacy Policy.

6.1 How to report

If you see something that breaks these Guidelines, please tell us.

• In-app: use the report button on a stream, chat message, recording, listing, or profile. In-app reports are the fastest path to action.
• Email — general: trust@amaze.co
• Email — appeals: appeals@amaze.co
• Copyright complaints: follow the DMCA process.
• Emergencies: if someone’s safety is at immediate risk, contact local emergency services first (911 in the US), then notify us.

6.2 What to include

The more specific the report, the faster we can act. Useful details include:

• the host, viewer, or account involved (username or link)
• the stream, recording, message, or listing involved (link or timestamp)
• what happened, in your own words
• any screenshots or recordings you have
• whether there is an ongoing safety concern

6.3 What you can expect

We review every report. Severe reports (Section 5.2 categories) are prioritized and acted on quickly.

• We will not share your identity with the person you reported.
• We may not always be able to tell you the outcome of a report involving another user, for privacy and safety reasons. We will confirm receipt.

7.1 How to appeal

If we take action against your account, content, or stream and you believe we got it wrong, you may appeal by emailing appeals@amaze.co. Include your username, the action being appealed, and the reason you believe it should be reversed.

7.2 Timing

File your appeal within 30 days of the enforcement action.

We aim to acknowledge appeals within 3 business days and reach a decision within 14 business days. Complex cases may take longer; we will let you know.

7.3 One appeal, final decision

• You may file one appeal per enforcement action.
• The appeal decision is reviewed by a Trust & Safety reviewer who was not involved in the original decision.
• The appeal outcome is final for that action.

7.4 What appeals can and can’t do

• Appeals can result in reversal, modification (e.g., a ban reduced to a suspension), or affirmation of the original decision.
• Appeals do not pause enforcement while under review, except where we choose to do so.
• Hard-line violations under Section 5.2 are generally not eligible for reversal on appeal. We will still review.

These Guidelines are part of a broader set of policies governing Amaze Live:

• Amaze Live Terms of Service — the master contract for use of the service.
• Amaze Live Host Agreement — additional obligations specific to hosts.
• Prohibited Items List — the operative list of categories and items not permitted in listings or streams.
• DMCA Policy and Notice-and-Takedown Process — for copyright complaints.
• Privacy Policy — how we collect, use, and share information.

Where these documents overlap, the more restrictive standard applies. Where they conflict, the TOS controls, except that the DMCA process governs copyright complaints.

We update these Guidelines as we learn what works, as the platform evolves, and as the law changes. The “Last Updated” date at the top reflects the most recent change. Material changes will be flagged in our public changelog and, where you have an account, communicated by email or in-app notice in advance of taking effect.